Dental Marketing For Beginners
In a crowded world of dental offices, it is essential to have the best dental marketing. This article will highlight some vital steps to ensure your office stays on track with or without a marketing team. If you are considering a marketing team, hopefully, you will better understand how things work. Lumens Dental is a team of expert dental marketers who will guide you through the process of achieving a high ROI office.
Google My Business
The first step to building a solid online presence with local SEO starts with Google My Business. Your office will need a Google profile to appear on maps and for patients to leave reviews. If you have not already applied for a profile, you can visit this link and register your office. Next, you will need to fill out your profile with complete detail. Make sure you have multiple business categories applied to your profile. See below for more information.
Check over your hours, address, phone number, website, appointment links and more. Once you have completed that step, then open the Google Chrome browser. Next, download the chrome extension GMB Everywhere by clicking here. Now, you will have access to view your competition around your office in full detail. In addition, categories of other dental offices in the area are viewable. You can perform audits of competitors’ Google profiles and ultimately reverse engineer to propel up the rankings.
The second step to elevating your dental marketing is to optimize your current website, also known as search engine optimization. Ensure that you have all of your office’s services listed and the user experience is easy to navigate. Lumens Dental builds dental websites on WordPress for ease of maintenance and consistent content management. When using WordPress, be sure to download the Yoast SEO plugin. When you install Yoast, the plugin will generate an automatic sitemap. A sitemap is a public file that Google web crawlers read to index your website correctly.
The most effective way to have your sitemap read is to open your Search Console by Google by clicking here and inputting the sitemap of your website. Next, you can find the URL of your sitemap by adding /sitemap.xml onto the base of your website. Then, choose “sitemap” on your navigation tab and input your details to allow Google to index your site quicker. (see below) After you do these steps, this will significantly improve your online visibility.
Social Media Management
Last in our dental marketing beginners article is social media management. A lot of our clients have previously thought that social media was a waste of time. Instead, we showed them how to use social media as a tool to gain new patients. When you create a brand identity and post with a strategy, patients will come. Dental offices can use visual identity as a form of marketing. It’s one of our greatest assets. The team at Lumens Dental manages several dental social media accounts and leverages software to create patient acquisition.
To get the best out of your dental marketing, contact us for a free consultation. In addition, we will perform a free audit to recommend strategies for better online performance and increased patient acquisition. You can email us at firstname.lastname@example.org or connect with us on Instagram at @lumensdental.